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Our current book-
The Only Sustainable Edge: Why Business Strategy Depends on Productive Friction and Dynamic Specialization
by John Hagel III and John Seely Brown

explores some of the dynamics unfolding at the edge of the firm and at the edge of markets (especially focusing on the role of emerging markets like China and India).

But this is only a part of a much broader research agenda that we are be pursuing in the months and years ahead...


  • business executives
  • technologists
  • academics
  • policy makers
  • anyone interested in business evolution in the global economy.

If you haven't read the book, here's why you should -

The Only Sustainable Edge provides powerful, fresh insights to in the following areas:

  • Developing New Business Strategies: Traditional approaches to strategy are broken and what must be done going forward
  • Understanding China and India: Contrary to popular perception, China and India are emerging as global centers of management innovation
  • Competing in a Flat World: As Tom Friedman suggests, the world is flattening, but companies can use pragmatic approaches to create powerful new sources of strategic advantage
  • Finding Innovation on the Edge: In pursuing innovation, shift attention from the core to the edge - the edges of business processes, the edges of enterprises, the edges of emerging economies and the edges of new generations of tech savvy consumers and workers
  • IT Matters More than Ever: New generations of technology are converging to create even more powerful sources of innovation and strategic advantage
  • Reassessing Public Policy: Public policy can amplify or undermine business strategies - business leaders must become catalysts for public policy change

Here's what you'll learn:

  • How offshoring and outsourcing are evolving and what's required to ensure business returns from these initiatives
  • How to invest in the Chinese and Indian economies to build strategic advantage on a global scale
  • How to restructure enterprises to create more profitable platforms for accelerated growth
  • The new management techniques required to more effectively leverage third party resources and deliver greater operating flexibility
  • Management techniques to support rapid incremental innovation in collaboration with business partners
  • Where the next wave of business value from IT investment will come from and which technologies are best positioned to deliver that value
  • New approaches to business strategy that balance longer-term direction with near-term business impact

The Only Sustainable Edge helps you identify and capture profit opportunities created by:

  • New sources of strategic advantage
  • New management techniques to build these sources of advantage
  • New approaches to business strategy

Get the Edge now >>

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"Hagel and Brown’s vision of new innovation processes is compelling—and quite frightening. These disruptive forces will create exciting growth opportunities for the firms that harness them and will ruin those that ignore them."
Clayton Christensen, author, The Innovator’s Dilemma and The Innovator’s Solution

" ... check out a smart new book by the strategists John Hagel III and John Seely Brown entitled "The Only Sustainable Edge." They argue that comparative advantage today is moving faster than ever from structural factors, like natural resources, to how quickly a country builds its distinctive talents for innovation and entrepreneurship - the only sustainable edge."
Tom Friedman, "What, Me Worry?" New York Times, April 29, 2005

"As a practitioner working with global supply chains, I find this book captures the essence of our efforts to orchestrate loosely coupled networks on a global basis. This book is a must-read for all executives seeking to improve the performance of their global supply chain."
Victor Fung, Group Chairman, Li & Fung

"Intensifying competition in global markets calls for an effective business strategy. This book introduces fascinating views on how to renew strategic thinking with valuable insights on how to spur innovation and talent development."
Pekka Ala-Pietilä, President, Nokia Corporation

"The two great theorists of information technology, John Hagel and John Seely Brown, show the importance of talent development, specialization, connectivity, and coordination. This indispensable book is an absolutely fascinating guide for business leaders."
Walter Isaacson, President, the Aspen Institute and author, Benjamin Franklin: An American Life

"The authors brilliantly challenge conventional thinking with a penetrating analysis of the forces shaping the current business environment. This book is both intellectually powerful and downright practical, with straightforward questions and guidelines for business success in the global economy. It will force more than a few executives to rethink their strategies."
Robert D. Hormats, Vice Chairman, Goldman Sachs International

"In a rapidly evolving global capitalist system, this book is the shortest path to survival and success – it is a bible for the new connected age. It is an absorbing narrative, an acute assessment of the environment, and a must-read for everyone."
Vinod Khosla, General Partner, Kleiner Perkins Caufield & Byers

"The authors document the impact of globalization and provide a roadmap for competitive success through continual cultivation of distinctive capabilities. Their compelling message is relevant for those developing strategies for institutional survival in the private and the public sectors."
William H. Janeway, Vice Chairman, Warburg Pincus LLC

"Hagel and Brown brilliantly articulate the stages of evolution for organizations and construct a framework for creating sustainable value through accelerated capability building. This book offers a valuable guide for organizations seeking answers for operating effectively in a borderless world."
K. V. Kamath, Managing Director and CEO, ICICI Bank


Buy the Book at

If you've read the book, we (John Hagel and John Seely Brown) invite you to visit our site:
to learn more!

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